Privacy Policy

1. Introduction

Choice Assetix ("we", "us", or "our") respects your privacy and is committed to protecting any information you share with us. This policy applies to all visitors, users, and others who access our website and related services (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms described here, please discontinue use of the Service.

2. Information We Collect

We may collect the following categories of information:

• Contact information — such as your name, email address, and phone number when you submit a form or request analysis.
• Account and usage data — such as login details, preferences, and information about how you interact with the Service.
• Technical data — such as IP address, browser type, device identifiers, and log data collected automatically.
• Financial or professional context — such as information you voluntarily provide to help us tailor predictive analysis or recommendations.
• Cookies and tracking data — as described in Section 6 below.

3. How We Use Your Information

We use collected information for purposes that may include:

• Providing, operating, and maintaining the Service.
• Responding to inquiries and delivering requested analysis or support.
• Improving, personalising, and expanding our Service offering.
• Communicating with you about updates, security notices, or administrative matters.
• Monitoring usage and detecting, preventing, or addressing technical or security issues.
• Complying with applicable legal obligations.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving the Service, provided those interests are not overridden by your rights.

5. Sharing and Disclosure of Information

We do not sell personal information. We may share information in the following circumstances:

• Service providers — third parties who perform functions on our behalf, such as hosting, analytics, or customer communication tools.
• Legal requirements — where disclosure is required to comply with a legal obligation, court order, or governmental request.
• Business transfers — in connection with a merger, acquisition, or sale of assets, where information may be transferred as part of that transaction.
• With your consent — in any other circumstance where you have given explicit permission.

6. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to monitor activity on our Service and store certain information. Cookies may be used to remember preferences, understand usage patterns, and improve functionality. You can instruct your browser to refuse cookies or alert you when cookies are being sent; however, some parts of the Service may not function properly without them.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we take reasonable steps to delete or anonymise it.

8. Data Security

We implement reasonable technical and organisational measures designed to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Information we collect may be transferred to, stored, and processed in countries other than the one in which you reside. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which may include the right to access, correct, delete, restrict, or object to processing, and the right to data portability. To exercise any applicable rights, please contact us using the details on our Contact page.

11. Third-Party Links

Our Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their privacy policies before providing any information.

12. Children's Privacy

Our Service is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will indicate the date of the latest revision at the top of this page. Continued use of the Service after changes become effective constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please reach out via our Contact page.